Getting new leads for your business might be frustrating, but if you set up some good habits, it is actually much easier than you might think. Some of the best ways to get new leads are the most simple, because if you look around you, you’ll see you are surrounded by potential new clients. Even if your business is more of a niche market, you’ll find that securing new leads is within reach.
Start with the most obvious, and mine new leads from your existing client base. Ask clients for referrals every day. Offer something in return if you can, like a discount, or just to return the favor. Make use of advertising tools with your customers, like a calendar with your business’s name on it or leave a few pens behind with your logo. Find out what trade organizations your clients are a part of and join.
If you have a web page, set up an email list for potential customers to subscribe. Offer them something in return, like tips, a newsletter, or an eBook- anything to show them what you can do for them. Post keyword rich articles or post to forums related to your business with links to your site to bring in targeted web traffic. Industry related blogging can be a powerful tool, so learn some blogging strategies and show your expertise.
Although advertising can be expensive, it is a necessity to get your name out into the world. Consider alternate ways to get your name out there and bring in those leads, like a press release about your business; a new service you offer, an upgrade to your office, or even new employees are a good excuse to get your name in the paper. As long as it doesn’t look like an advertisement, the paper should print it.
A simple trip to the local library could supply you with leads to last a year. A public records search will give you’re the names of new homeowners and new businesses, just for starters. You can also find specific industry information through the library’s research and reference materials. The Reference Librarian can point you in the right direction.
Take advantage of your time on the road. If you are stopped in traffic, make notes of new business you see along the way. One of the easiest ways to find new leads is to watch company vehicles, get their phone number and company name. Many small businesses you would otherwise miss can be added to your list in this manner. Take advantage of your cell phone’s camera to capture the information if you can’t stop to write something down. The leads are everywhere, but you have to be ready to capture them.
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